First Point Lighting graphic design and branding Alive Beauty Salon website redesign Royal Hotel Graphic Design Elite Chandelier website design and branding

The Problem

First Point Lighting had come as far as they could with the company assets they had. They were looking to create a brand that would portray the message of the company correctly, update their logo and create the marketing assets that would bring in new clients.

Solutions

We took first point lighting through the discovery session getting very clear on the message they wanted to portray with their brand and logo, this is key to a successful branding project.

They wanted their company to have a reliable, trustworthy, culture attracting precise and respectful customers they want their customers to feel confident and energised when interacting with them and have a high-quality impact.

Using this information we used colour psychology to choose the colours that best represent the companies values and communicate the correct message to customers. We redesigned the logo to be clear, up-to-date and grow as the company grows. We designed a brand that incorporates the logo and pushes the recognition of the company even when it is seen without the logo.

First Point Lighting graphic design and branding

Results

First Point Lighting now have assets they can be proud of, these include;

  • presentation folders,
  • letterheads,
  • business cards,
  • envelopes
  • a facebook cover.

They are very happy with the outcome and we are excited to see their brand spread the message of their company successfully.

Problem

Alive beauty salon had a very old website that did not provide a good experience for their audience or do what they wanted it to do. This caused the site to be used less and less and give the salon a completely different atmosphere to the salon itself.

Solutions

Simplifying the website to make everything easier to find, to give visitors a relaxed feeling before they even attend the salon was the most important goal, with a simple theme of white with splashes of red, we managed to create the feeling of space whilst still drawing attention to important parts of the website.

  • Removing complicated confusing elements of the old website
  • Update of all information and prices
  • A design that brings the salon up-to-date and engages more visitors
Alive Beauty Salon website redesign

Results

  • Up-to-date information and prices leading to less confusion
  • An increase in customers and website engagement
  • Established a fresh new look, to reflect how you would feel when as you enter their salon

Problem

The Royal hotel recently acquired new managers, it is a busy pub, restaurant and hotel. With new competition entering the high street the Royal wanted to encourage more food orders. Their old menus were unclear, unprofessional with out-dated meal options coursing confusion.

Solutions

  • Define the menu items
  • Incorporated their brand using their current logo and colours
  • Clean, clear font for easy reading
  • A clear and stylish menu that appeals to the customer base
Royal Hotel Graphic Design

Results

  • The finished product is a beautiful restaurant menu with clear menu items and prices
  • Incorporating the company branding
  • Reinforcing the intended experience
  • Increasing food orders
  • Added what the hotel and pub have to offer by creating their slogan (eat, sleep, celebrate) making their message and values clear and giving them a great asset.

The Problem

Elite Chandelier has been established since 1910 and past down through the generations. They had become stuck where they were and had started to continually attract the wrong type of clients due to the out-dated logo and brand message they portrayed.

Solutions

We agreed upon the design and creation of new consistent branding assets and a new website built from the ground up.

  • We recovered the family storey and the main message of the chandelier company that had been handed down through the generations
  • Reinvented the logo to grow with the company, keeping some important heirloom
  • Update their identity to best tell their storey and reflect the message
  • Redesign their website with their new identity
  • Create assets in the new brand, letterhead, business cards, envelope, and bespoke stamp
Elite Chandelier website design and branding

Results

  • A brand that communicates the storey and correct message
  • Increased company recognition
  • Attracted the targeted audience
  • Increased Website visitors and audience engagement
  • Sales conversion rates increased