First Point Lighting graphic design and branding

The Problem

First Point Lighting had come as far as they could with the company assets they had. They were looking to create a brand that would portray the message of the company correctly, update their logo and create the marketing assets that would bring in new clients.

Solutions

We took first point lighting through the discovery session getting very clear on the message they wanted to portray with their brand and logo, this is key to a successful branding project.

They wanted their company to have a reliable, trustworthy, culture attracting precise and respectful customers they want their customers to feel confident and energised when interacting with them and have a high-quality impact.

Using this information we used colour psychology to choose the colours that best represent the companies values and communicate the correct message to customers. We redesigned the logo to be clear, up-to-date and grow as the company grows. We designed a brand that incorporates the logo and pushes the recognition of the company even when it is seen without the logo.

First Point Lighting graphic design and branding

Results

First Point Lighting now have assets they can be proud of, these include;

  • presentation folders,
  • letterheads,
  • business cards,
  • envelopes
  • a facebook cover.

They are very happy with the outcome and we are excited to see their brand spread the message of their company successfully.